Hungry Night

About Hungry Night

“We’re confident that the question marks will be solved as we work through them. We’ll see the problems, learn how to manage them, and adapt.”

When Cubeia began their AI-journey, the objective was simple.

“When we started this journey, my only vision was: ‘Let’s not be writing code in August,’” Grenstad says.

What is Hungry Night?

One of the operator’s most significant challenges is the increase in gambling tax enforced over recent years. Petra has been particularly vocal about this and the company’s profitability has taken a reasonable hit, since the first tax increase to 34.2% of GGR came into effect on 1 January 2025.

Holland Casino now pays 37.8% of GGR to the state, as per the additional increase in 2026, but with labour tax on top the business pays around 52% before they can look at their base running costs. It is not a small burden by any stretch of the imagination, so it is heartening to see the business doing well despite the tightening tax burden.

With such a significant rise in tax, you would forgive the company for cutting wherever possible, but Petra says they have made it work by maximising efficiency, restructuring, and maintaining their offering so the customer doesn’t notice that anything has changed.

About Hungry Night

Several other operators have responded to the UK tax hikes by announcing shop closures.

In March, William Hill told staff it plans to permanently close approximately 200 of its retail shops in the UK, around 15% of Evoke’s retail estate.

Last month, meanwhile, Betfred announced plans to shutter 132 of its UK betting shops, reducing its workforce by over 600 employees.