Magic Dice

What is Magic Dice?

“We have a term within our team called ‘hot pie’,” Yashin says. “It is our internal term for a really hot product that is easy to sell. It is something new for the market and the market is ready.”

The early player data is also giving Swipe Games confidence that it has created more than simply an eye-catching interface.

Yashin points particularly to comparisons with crash games, whose similarly short rounds make them a natural benchmark. A Swipe Games round lasts around eight to 10 seconds, but player behaviour can be markedly different.

How to play Magic Dice

Robinson takes a more expansive view, however, arguing that the acquisition could mark the beginning of a broader shift in GiG’s strategy. “I’d read it as the start of something, not a one-off,” he says. “GiG’s survival as an independent business depends on consolidating in emerging markets where it can own the P&L, not just supply the technology.

“It’s worth remembering this isn’t foreign ground. GiG ran Rizk, Guts, Kaboo and Thrills until it sold them to Betsson in 2020 to pay down a bond. A previous regime decided B2C and B2B didn’t mix. The current one clearly thinks otherwise.”

Ultimately, Ahlberg sees the acquisition as opening two possible paths for GiG, with the balance between B2B and B2C likely to depend on how each business performs. “I definitely think this business will become a larger part of GiG,” he concludes.

What is Magic Dice?

GO Ultra doubles feature spin counts for higher-intensity sessions, while expand and multiplier elements support bigger peaks. A strong fit for operators prioritising familiar regional themes with layered bonuses.