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The LVCVA launched the “Vegas 5-Day Sale” last year in response to growing public sentiment that Las Vegas no longer provided value and that resorts were focused on nickel-and-diming customers. Many on social media criticized the tourism agency’s efforts as “too little, too late.”

The LVCVA, however, seemingly found the campaign successful, returning the five-day sales event this year.

Vegas is where travelers come to trade the expected for the unforgettable. The ‘Vegas 5-Day Sale’ gives visitors even more reasons to book the trip they have been talking about, whether that means checking into an iconic resort, seeing a favorite artist live, celebrating a milestone, or simply making a little room for spontaneity,” said Kate Wik, chief marketing officer at the LVCVA.

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“The time was right to reassess this crucial policy area, focusing on the topic of gambling advertising where the former committee’s strong recommendations have been largely unaddressed and where substantial developments in the gambling advertising landscape since 2020 have demanded a re-evaluation of the policy options,” he said.

The committee has advocated for applying a public health framework to gambling advertising regulation. It criticised the existing patchwork of self-regulation, noting the Advertising Standards Authority (ASA) codes, co-regulation for broadcasts and industry-led voluntary measures, were inadequate.

Instead, the report recommended that advertising regulation be placed on a statutory footing under the Gambling Commission. 

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In a LinkedIn post on Monday, Keurmerk Verantwoorde Affiliates (KVA), the Dutch casino affiliate quality mark, voiced concerns about the role of Google search in directing Dutch consumers towards illegal online gambling sites.

The group highlighted potential risks posed by Google’s organic search features beyond paid advertising, which include autocomplete and suggested queries. 

Using data collected primarily through Chrome’s incognito mode to exclude personalised search histories, the KVA identified several autocomplete and pre-fill search queries that directly suggested illegal gambling platforms to users.